How it can work, Grassroots Marketing

As you have seen all over the media, online, and in conversation among friends and family, the Ice Bucket Challenge is making a HUGE splash. Let me start by saying, the #IceBucketChallenge is a movement to raise money and awareness for ALS. The ALS Association announced it has surpassed $10 million in “Ice Bucket” donations as of Saturday, August 16, 2014, far surpassing last years donations during the same period.

Why the tremendous outpouring of generosity and interest from thousands of people? Besides, being a truly worthy cause, the campaign is also working because it is:

Unique and Fun, the challenge is not just asking people to write a check to a wonderful cause, it is about getting people involved in a fun manner. People love to be a part of something. Seeing others do it, laughing, makes you want to join.
Memorable, having people post their #IceBucketChallenge online can be saved and shared among friends and family, remembered forever.
Call to Action, #Grassroots Marketing, the call to action to donate money is done in a subtle way. You are asked to take the challenge but while you are at it, in the back of your mind, you also want to write a check. Grassroots marketing or sometimes known as guerilla marketing, starts from the ground up. It is targeting your efforts to a small group in hopes that the group spreads your message to larger audiences. That it did!

Have you taken the challenge? If you want to be a part of a #great movement, understand more about the challenge and ALS, please go to http://www.alsa.org.

The ALS Association’s mission includes providing care services to assist people with ALS and their families through a network of chapters working in communities across the nation and a global research program focused on the discovery of treatments and eventually a cure for the disease. For more information visit, http://www.alsa.org.

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