This past weekend, my son and I went shopping for a car. It probably was the last thing we wanted to do on a Saturday but the time I had with my son, and lessons learned, was worth it!
Going to a car dealer is a lesson in sales, OR NOT, all depending. At least for us it was. We really didn’t have the intention of buying a car that day. We were going to be like every other good consumer. Research, test drive, go online, visit more dealerships and compare. Best laid plans, we met a very nice, genuine and a good salesman, Bob. He made us feel like we were a part of his family. We did our typical negotiating skills, acting like “tough consumers”, showing Bob who was in control. Bob did his due diligence. Going to his Managers, showing that he did not make the final decisions and was not the “bad guy”, if a deal couldn’t be had.
A few hours later and more than either of us thought we would be, we walked out as Happy Customers. Yeah! We were driving home in a new Hyundai Elantra.
Afterwards, my son and I commented on the experience and why now at 7pm we had a key to a Hyundai in our hands. It was due to Bob’s relationship building process. Mind you, Hyundai’s are great cars, but did we really need to buy it that day, NO!
Each step of the way, Bob made us:
Feel very comfortable, asking questions about US.
He made us feel as if WE counted, going to his boss a few times.
We got to know Bob as a person and a bit about his family. We TRUSTED Bob.
Bob had the KNOWLEDGE. He certainly knew the car and all the information to go with it.
What it reinforced in us was, it is often not the product, but the relationship and trust one builds with their client that makes you want to buy and spend hours making it work! It is the Connection that Creates the Link to Grow!
If you are interested in buying a Hyundai and want to find out where Bob works, comment below. If not, but want to share a similar story, drop me a line.